I met with Jasmeet Singh Sethi, Research Leader of Consumerlab Ericsson, in Barcelona at Mobile World Congress 2019 ( #MWC19 ) on the Ericsson pavilion. To know what Ericsson has on the show this year.
He first shared an overview of what’s on the floor in Barcelona and mentioned Ericsson’s brand new area called 5g for consumer experience.
Dez later stated about the 5g challenges the world’s facing and asked Jasmeet to throw light on what they’re doing around the consumer experience area to give us a little bit of background on the kind of why they created in this area and specifically what it’s focused on.
Later we talked about CAPEX and the OPEX, 5g Launches, deployment of 5g in order to solve congestion control, immersive video formats, and plenty more similar hot topics.
Further, in the ongoing MWC Barcelona 2019, Jasmeet Singh Sethi told us about the research they have conducted in 22 countries, speaking with about 30,000 consumers in order to get the reality out of several industry myths, for instance, the use cases looking at the price premium on 5g where the customers are willing to spend.
Going on, Dez asked how I or any of the users get their hands on the research? On this Jasmeet responded that they are launching this research at Mobile World Congress and even running a seminar which is labelled shaping your consumer business with 5g will be with the customer talking about how they witness the opportunities in the 5g consumer business and then this research will be available soon in the public domain.
Later, while moving towards the conclusion, Jasmeet talked about how 5g would
benefit users in emerging markets and 5g is much more relevant for emerging markets like India Brazil and so forth in comparison to the matured markets.
To get more details about what Ericsson has at Mobile World Congress Barcelona 2019, check out – http://bit.ly/MwcDBtw