I am pretty convinced that everyone I have solicited on my show, Conversations with Dez, are exceptional in their respective field. You might have a different perspective, but I am firm at what I say. And the VP for Enterprise Mobility Solutions at AT&T Business, Christina Cheng, was no different.
She is an amazing person doing amazing things, inspiring people across the globe. But what’s different about her is the number of tasks she has been handling. She is responsible for product development, marketing, and bottom-line revenue too.
Besides that, Christina Cheng AT&T is quite enthusiastic about tech, exhorts consumer requirements, and ensures these are achievable business cases.
Cheng’s key subjects vary from enterprise mobile to settled wireless and edge computing. Currently, her significant facts of emphasis are:
Digital shift at the radio signal tier
Digital modification of network intelligence, the essence of data flow.
To simply put, they’re revamping both flanks of the network, and by fetching both digital ends, all the transmissions come concurrently.
Apparently, this was their first piece. Christina says, “the second piece is that it’s going to be much more business-led. Analysts predict that within 5 years, more than 40% of all 5G connections are going to stem from ‘business’ use cases.”
To be honest, I really want my listeners to take away from this. Mobile technology was all about making and taking calls in the earlier time. LTE was supposedly where it all started, and right now, the impact of 5G technology on business isn’t merely confined to it. It is more likely to impact smart factories, agriculture, and other things, including autonomous.
The Most prominent influence of 5G isn’t actually the fact that consumers are able to play 100 videos at the same time. It is actually the new way of creating use cases and business cases that would transform the business we know now.
Christina seems pretty levelled about it all. After all, we’re yet pretty early on in the business case adoption arc. And that’s probably a reason why fixed wireless is an extremely significant aspect of her portfolio.
Cheng says we’ll be operating an assortment of different networks in a way that would be seamless for all businesses and individuals.
“With 5G,” says Christina, “we are eventually going to have massive IoT and that’s where fixed and mobile will come together to support usage models, because even more than the mobile or IoT devices, it’s not just the sensors reporting out information.”
I assume very soon, with having no restrictions on the usage of LTE/5G bandwidth, everything would be extremely simplified. The 5G benefits for business could take up a new stroll, making things much easier. And the glimpse is pretty clear as bits of it are already here.
“As soon as technology becomes available, we’re making it available to customers,” says Christina. “When companies realise they can get wireless broadband right now, they say, ‘Really? I can get unlimited plans for branch locations or machines?”
And right after that, we had an in-depth conversation on the fantasy land of the 5G application, but for that, you would need to tune in and listen to our full conversation.
Lastly, I would really like to thank Christina and the team at AT&T for joining me and having shared so many valuable insights that, for sure, I believe my listeners are keen to hear.