It was one fortunate moment when I got the chance to meet with Didier Chincholle, Head of Experience Design at Ericsson Digital Services.
We started our discussion by talking about their award-winning Ericsson Design System (EDS) and also conversed about two prestigious global design awards Ericsson were awarded in both 2018 and 2019
- the Red Dot Awards for Brand and Interface Design in 2018
- the iF Design 2019
Later Didier’s shared his thoughts on what makes a good design system, their brand goal ‘the quest for easy’ and how much has this affected their design system and what type of things were taken into consideration, and some significant tips and advice on how organisations can approach launching their own Design System.
Didier even told us what the Ericsson design system is, the characteristics of a good system design, and then we talked about where it accommodates in the business.
I further discussed with Didier that as seen there are still some organizations that are resistant to investing in some form of design thinking and the reason is they think that it’s potentially a nonessential investment that maybe someone else will fix for them. However, as observed, Erikson’s been capable of showing very technically and commercially that the investment you’re creating and the implementation of the Ericsson design system is reducing the design time, you’re competent of rolling out new functionality in a very seamless way, and you’re capable of reducing that time to market.
To get more details, check out http://j.mp/ericssondigitalawards2019