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The retail supply chain benefits from cloud-native agility



Role of cloud-native in omnichannel retail supply chains

Retailers have been on a constant digital transformation voyage to dodge obsolescence. Staying alongside or, to be precise, trying to coax consumer anticipations and upholding profitability now demands the power to propose multi-channel ventures, fast open up new enterprise standards and respond to consumer behavioural movements and data. Nevertheless, not all retail routes have converted equally. 

The turmoil induced by the global crisis has demonstrated the sharp disparity between those that have altered and those that haven’t, with digitized vendors particularly better fitted to hinge and adjust.

I recently had the honour of conversing with the Managing Director for France and Southern Europe for Manhattan Associates, Sebastien Lefebure. Manhattan Associates have stood approximately for over 3 decades, functioning with the retail supply chain to streamline it for their consumers and have also supported the omnichannel supply chain to their fullest capabilities. 

The topic I desired to cover with Sebastien was the impact of the pandemic on the gradually evolving retail supply chain. I believe his standpoint on what he witnesses around development and inventions and what does retail supply chain meaning would be specifically valuable.

What does the new world of retailing the supply chain mean?

Consumer behaviour is constantly altering. Although the change isn’t unknown, the pandemic has pushed the speed into real-time: retailers who cannot respond quickly are fading before our sights. Sebastien says the supply chain’s unexplored world of retail standards requires agility by leveraging cloud microservices technology, flexibility, and omnichannel supply chain credentials to adjust to new consumer behaviour.

Omnichannel employment techniques construct nearly 360-degree views of consumer demands, dealings, and preference data, intending to help account and communication centre associates construct more enjoyable consumer experiences. Reaching there demands melding deal, inventory, completion, and consumer engagement data.

Sebastien envisions there’s no “back to typical” for any retail sector – the ratio of omnichannel sales is unmoving excessively high, and he considers it will remain the same.

What’s particularly deceitful is the persisted suspense around grades of commodities mandated in each medium. Technology assists are crucial for managing this intricacy and remaining profitable.

How has the pandemic transformed the form brands consider the supply chain?

This crisis has underlined how inevitable the retail role in supply chain is. With vendors untrained enough to envision how consumer behaviour will switch from one week to the next, councils are nowadays darting at supply chains as strategic differentiators.

Sebastien expresses there are a few aspects at play:

Volume – microservices cloud technology endows real-time modifications to high needs, with no constraints to real-time processing. 

Resources – the collaboration standard of functioning with third-party supply chain infrastructure architects has fetched those hundreds of SaaS innovators to retrieve individual labels as individual vendors infrequently have the IT staff needed to react at this ranking. 

Agility – digitized systems can promptly enforce consequential modifications like curbside delivery. 

What does the fate of the retail supply chain look like?

Forecasting fate is extremely difficult right now, but Sebastien indicates to a few critical provinces to observe the actual transformation.

Technology is paramount – businesses can’t afford “technology deficit,” i.e., dropping behind in their technology acquisition is no longer an alternative.

The necessity for real-time visibility and accuracy of the supply chain is pivotal. It’s heading to be the new acute.

Consumer behaviour is currently much more coaxed by corporate colonial accountability and sustainability. As a consequence of the COVID19, customers are more conscious of and concerned about how businesses minister their workers concerning security and operating modes.

Sebastien expresses retailers should prepare for constant steady transition in consumer behaviour. They require to solve queries around optimizing transportation, commodities, fulfilment, and implementation in a fruitful way simultaneously. 

I offer my gratitude to Sebastien for making time for our discussion, it was pleasant, and you can hear the complete discussion online at the link shared below.

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Learn more at Manhattan Associates corporate website


E2open Acquires Global Multi-Carrier E-Commerce Shipping Software Platform Logistyx Technologies for $185 Million



Combination brings complementary cloud-based solution and global multi-carrier e-commerce capabilities to E2open’s networked, end-to-end supply chain operating platform

E2open Parent Holdings, Inc. (NYSE: ETWO), a leading network-based provider of a cloud-based, mission-critical, end-to-end supply chain management platform, has acquired Logistyx Technologies, a leader in global parcel and e-commerce shipping and fulfilment technology.

With the combination, E2open enhances its global footprint for multi-carrier e-commerce shipment management, offering companies a complete range of shipping capabilities needed to scale and respond to growing market needs.

“We are excited to welcome Logistyx Technologies’ team, clients, and capabilities to E2open,” said Michael Farlekas, chief executive officer at E2open. “The demand for e-commerce shipping capabilities continues to grow as companies look for more flexible and cost-effective ways to deliver products to consumers. This combination makes E2open the most comprehensive and integrated shipping solution provider, which covers all shipping modes including ocean, air, road, rail, and parcel, and is powered by a global network of carriers and logistics service providers. Logistyx is complementary to E2open’s existing platform, enabling E2open’s world-class clients to orchestrate their supply chains from demand to fulfilment, to supply.”

“We are excited to welcome Logistyx Technologies’ team, clients, and capabilities to E2open”

Michael Farlekas, chief executive officer at E2open

“The Logistyx team is thrilled to combine with E2open to enable more companies to ship smarter and benefit from the largest supply chain platform and network available,” said Geoffrey Finlay, chief executive officer at Logistyx. “We provide our customers, which include top retailers, manufacturers and logistics providers, the automation, visibility and flexibility needed to simplify global fulfillment and compete in an omnichannel world – all within a one-stop, connected platform.”

Compelling strategic benefits to accelerate growth

The Logistyx combination with E2open accelerates subscription revenue growth and unlocks strategic benefits for clients, including:

  • Increased reach as a global leader in transportation management for parcel shipping: Logistyx’s global parcel system augments E2open’s direct-to-consumer e-commerce offerings, creating a complete global footprint for multi-carrier parcel management.
  • Enhanced global parcel carrier network: The combination adds a carrier library of over 550 global carrier integrations including UPS, FedEx, DHL and USPS, to E2open’s leading network. The solution manages the carrier certification process to keep clients in compliance, while making it easier to compare and review spot rate options, which is critical in a capacity-constrained environment.
  • Expanded client base: E2open’s client base will be enhanced by Logistyx’s strong global enterprise clients, which include many of the world’s leading retailers, manufacturers, and carriers.
  • Augmented product offerings: Logistyx’s clients will benefit from a combined portfolio that will not only expand shipping modes beyond parcel, but also enhance upstream capabilities to better orchestrate manufacturing, distribution, channel and trade operations.

Transaction Details

E2open acquired Logistyx Technologies for a total purchase price of $185 million ($250 million AUD), including $90 million paid in cash at closing and the remaining balance to be paid in two additional installments at 90 days and 180 days post-closing. E2open has the option to finance the remaining payments through cash or a combination of cash and E2open stock issued to sellers, at the company’s discretion.

The transaction was unanimously approved by E2open’s Board of Directors. Additional details about the agreement will be contained in a Current Report on a Form 8-K to be filed by E2open with the U.S. Securities and Exchange Commission (the “SEC”). For other related investor relations disclosures and presentation materials, please visit the investor relations section at

Financial Highlights

In calendar year 2021, Logistyx grew in line with E2open’s current growth rate and achieved approximately $40 million in revenue. The combined business is expected to be accretive to E2open’s current organic growth rate given the cross-selling opportunities the combination creates.

The combination reflects a purchase price of approximately 11 times adjusted EBITDA when anticipated cost synergies are fully realized, which are expected to be within 18 months of closing.  E2open will include the full impact of the acquisition on revenue and adjusted EBITDA in conjunction with fiscal 2023 guidance, which will be provided with the fourth quarter earnings release scheduled for late April.

Berenson is serving as exclusive financial advisor to E2open, and Troutman Pepper is serving as legal advisor to E2open.

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Supply Chain Insights announced as official media partner of the 7th Annual Retail Fulfilment Summit.



Supply Chain Insights Digital Magazine is proud to announce that it will be an official media partner of the upcoming 7th Annual Retail Fulfilment Summit taking place in Sydney on 31st May – 2nd June.

The 7th Annual Retail Fulfilment Summit will provide attendees with practical tools and strategies on how they can optimise their fulfilment strategy, including how to improve order processing efficiency and optimise their eCommerce strategy, enhance inventory and warehouse capacity and increase the speed and capacity of the last mile. Attendees will also learn how to best increase their capacities and capabilities by using the latest technologies.

The two day agenda followed by post-conference workshop features speakers from major retailers Super Retail Group, Target, Baby Bunting and Strandbags as well as pure play retailers Adore Beauty, Booktopia and Marketplaces and My Sales Group an exceptional mix of retail organisations talking all things fulfilment.

7th Annual Retail Fulfilment Summit will be taking place at the Sheraton Grand Sydney Hyde Park. Supply Chain Insights Readers will receive a 20% discount with code INSIGHTS20

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Supply Chain Insights Official Media Partner – CeMAT Australia



Supply Chain Insights a leading digital magazine in the APAC region for Supply Chain practitioners is an official media partner of CeMAT Australia.

CeMat Australia is one of the World’s Leading Trade Fair for Intralogistics, Materials Handling and Supply Chain Management taking place on 19-21 July 2022, Melbourne Convention & Exhibition Centre. The CeMAT trade show is held in six countries, Organised by Hannover Fairs Australia, a subsidiary of Deutsche Messe.

The event provides a unique opportunity for solution and technology providers to meet with the Asia-Pacific’s logistics and warehousing elite and to create lasting relationships.

The CeMAT exhibition will be a one-stop-shop of the leading technology and service providers in the materials handling and warehousing industry. CeMAT will pair these organisations with visitors from logistics, warehousing, supply chain, IT & finance job functions from a wide variety of industries ranging from FMCG through to resources.

As well as cutting-edge product demonstrations on the show floor, visitors will also be able to access our Solutions Theatre, which will offer attendees practical take-away solutions to challenges facing end users in the logistics and warehousing industry.
Register for free at

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